Results for tag: branding
A Unique Brand? That’s IP.
November 08, 2007, One would expect an intellectual property law firm to understand the value of a differentiating idea. One IP firm, Wood Phillips, is counting on it.
Rutter Comments on the Importance of Hospitality Branding
April 16, 2007, The April 3, 2006 edition of Hotel & Motel Management featured an article by Heather Gunter entitled, "Emotional connections build brands." In it, she cites Lance Rutter, Tanagram Creative Director, who was interviewed because of his experience branding Preferred Hotel Group and its family of independent hotel brands.
