Our Work
Strategy & Planning
We envision the unknown by seeking to transform what is known. It is all about creating and defining opportunity, with an emphasis on developing options that are prioritized by business, market, brand, and technology factors.
Outcomes can include strategic roadmaps, “Phase 0” prototypes, ethnographic & observational research, brand development, and envisioning workshops. See our work with The Preferred Hotel Group for more.
Digital Innovation
Innovation bridges what is desirable, possible, and viable. Desire is the fuel, possibility is the application, and viability is the sustainable advantage.
Outcomes can include “anywhere” applications, and new or radically improved digital experiences. See our work with CUH2A, KCAI, MeGlobe™, BCU, & DARPA for more.
Performance Improvement
Digital systems need to continually improve based on competition, changes in behavior, expectations, and technologies. We have developed EVOLVE, a testing protocol that combines A/B multivariate testing, CSS validation, and performance statistics in order to track user interactions and quickly implement improvements.
Outcomes can include user/usability testing, A/B platform testing, W3C compliance, accessibility, analytical tools, and infrastructure evaluation. See our work with BCU & DARPA for more.