Tanagram Partners

Accessibility

The digital user is aging. The impact of age on a user’s ability to interact with digital systems will increasingly be of more concern to business. At Tanagram, we believe that W3C standards and guidelines, while important, can and should be exceeded through innovative use of cognitive assist technologies. We are dedicated to creating compelling ways for both aging users and visually impaired users to fully enjoy digital experiences.

Advanced Research

We live in a series of futures that are occurring in the present. We have strong historical connections to advanced research for the United States Government (DARPA) to identify and propose new futures based on cutting edge digital experiences that may be years or decades ahead, but should be addressed in the present to shape investments and infrastructure.

Decision Modeling

We are living in a world where digital systems can visualize data. Unfortunately it is still in a bar, fever, or pie chart and these static tabular equivalents don’t help people make decisions. We believe that data has to do more than make relationships, it has to model scenarios in order to lead to better decisions that lead to better actions.

Digital Everywhere

We believe there is one world-wide-web connecting to an infinite number of digitally enabled devices. More and more of our everyday products have microchips and will communicate through wired and wireless conduits. Users will want access to their data in a familiar and unified way, regardless of device they are using. We are focused on developing families of digital products that seamlessly interact with one another to meet users needs at home, at work and on the go.

EVOLVE

Digital systems need to continually improve if they are to remain relevant over time. Competition and changes in behavior, expectations, and technologies make most solutions quickly obsolete. We have developed a testing protocol that combines A/B multivariate testing, CSS validation, and performance statistics in order to track user interactions and quickly implement improvements.

Service Design

Many companies are looking at how they provide services and how best to package the service experience, especially with the integration of self-service digital technologies. Making services understandable, instead of intangible is critical. How should services be named, positioned and how are they all linked together from a data, technology and consumer life cycle? How will analytics technologies help inform companies of actual use and consumer patterns to improve service delivery? Tanagram merges human factors with trends to define integrated service experiences.

Social Architecture

Digital technology could not survive without vibrant communities of interest that create user-generated content and influence other communities. Socialization, culture, and sub-culture all connect with custom digital environments meshed with out-of-the-box public solutions. The goal is to enable interactions on a number of platforms to create greater community affinities through user generated content and interactions.