Our Approach
Our clients expect processes and methods that will lead to specific results. Yet each opportunity presents unique and at times counterintuitive variables. Tanagram uses a disciplined approach that clients can embrace and involves all disciplines on parallel tracks. It is both conversational and iterative—while remaining focused on results.
Why should our approach be important to you?
You want results that are meaningful and will propel your business. Our collaborative approach always includes you so there are no lag times and we are learning together. This is important to allow for refining assumptions and end benefits.
Why is it different?
In today’s business environment, working smarter in real-time is critical. Learning curves are much shorter with iterative cycles where all disciplines and client contacts work together. Tanagram uses an approach that reflects these realities and achieves results in an inspiring way:
Review
Focuses on legacy information in relation to initial goals, assumptions, and desired benefits. Reviewing client and external business, market, brand, and technology factors affect original convictions. Refinements are actively discussed and changed to have a valid platform for exploration.
Facilitate
Mediates questions to gain deeper insights. Exploring a problem space that has agreed upon issues, variables, and goals allows for a focused innovation where what is desired is linked to what is possible. Conceptual road maps, processes, interactions, and outcomes are pushed to unlock greater value.
Specify
Brings initial assumptions full-circle to relevant specifications. Innovation needs to be planned, and more importantly specified into a system that can be acted upon. Strategy, objectives and tactics are linked into a clear space where emerging requirements and performance metrics are agreed upon.
Prototype
Quickly demonstrates value of emerging solutions by imagining a future that has yet to be experienced. Quickly developing prototypes allows for fluid iterations demonstrating performance and value at the same time. These partial experiences can be modified to get closer to the right solution.
Develop
Structures the elegant craft of implementation. A vetted and agreed upon solution needs to be built and tested to make sure value is repeatable. The focus is on creating digital systems that are inspired, responsive and extensible over time.
Improve
Seeks to strengthen a digital system. Releasing to the market is only the first step in a longer continuum of innovation. Did users benefit from the intended value, or did they find additional value or problems? These issues and trends are monitored and solutions are refined from actual user feedback, changes in behavior, business models, new markets, brand equity and new technologies.