Putting the Customer First

Posted on Apr 2, 2015

When it comes to a successful business whether small or large it is important to value your customers and keep them at the forefront of your mind when planning for the future.  One of the oldest sayings in the book is that ‘the customer is always right,’ and it is true in a sense that the customer is right even when they are “wrong.” There are several ways to keep your customer satisfied and to keep your company ahead of the game.

One of the easiest ways to get to know your customer is through surveys. Whether you send a survey in the mail to your customer’s home or you hand out a survey in person, they’re both valuable methods. Hearing the voice of your customer and feedback is one of the best ways to improve and capitalize upon your achievements and improve your flaws. People like to think they are important and share their experiences with others, which makes surveys a beneficial tool for everyone.

When most people think of customer service they think of two different platforms: phones and email. It is important to have a customer service line for customers to call whether they have a question, a complaint, or an order to place. Call center solutions can provide a lot of streamlined efficiency for companies and can help companies stay closer to their customers. It is also important for companies to have fast response rates when it comes to email. The Internet has made everything a lot more efficient, but also has added a layer of pressure since people expect results instantly today.

Social media has a huge presence in society today and companies are slowly, but surely all creating Twitter, Facebook, Instagram and Pinterest accounts. Consumers want to be able to interact with the companies they are interested in and social media is a great way to maintain these interactions. Maintaining social media accounts is also a great way for companies to get their name out to new and potential customers.

There are several ways to improve the quality of a relationship between a company and a customer, but it is important to always think of the customer first.